Our Story

How We Got Started

It all began with one belief: that everyday people deserve affordable, accessible, & simple resources to build businesses they love — without overwhelm, overspending, or confusion.

Ashlee Janine was truly born from the real-life coordination skills required to juggle motherhood, military spouse life, healing through life’s hardest moments, and discovering that even the toughest seasons can spark incredible new paths.

Here, we believe business should feel empowering, not exhausting. Whether it’s a digital template to save you hours, a course to help you launch your dreams, or coaching you on simple tricks to manage your business expenses, everything we create is designed to make your journey lighter, brighter, and more fun.

Our mission is simple:

We want to help solo entrepreneurs and dreamers break free from chaos, find clarity, and confidently start, build, and grow businesses that support their lives — not the other way around.

Through every tool, blog post, podcast, idea, and resource, our hope is that you’ll feel seen, supported, and reminded that you’re not alone in this journey.

Welcome to The Community. Welcome to new possibilities. Welcome to Ashlee Janine.

Let’s create magic together.

THE VALUES

Authenticity

We show up as our true selves, and we genuinely encourage others to do the same.

Integrity

We value honesty, transparency, and keeping our word in everything we do.

Simplicity

Business shouldn’t feel overwhelming. We strive to keep things clear, practical, and beautifully simple.

Empowerment

We believe everyone deserves tools, knowledge, and support to build a business they love — and feel powerful doing it.

Meet Janine

FOUNDER

Hey there — I’m Janine, founder of Ashlee Janine and a lifelong lover of systems, helping others, and all kinds of fun randomness. 🥰

I’m part solopreneur strategist, spiritual detective, and systems geek. After navigating corporate life, government work, living abroad, motherhood, and life’s toughest curveballs, I’m determined to use my experience to help everyday people build businesses that are simple, profitable, and real.

Around here, we blend practical tools, tips, and templates with real support, humor, and a commitment to keeping things honest but human.

My mission is simple: to help solopreneurs step out of chaos, see the bigger picture, and finally build the life and business they dream of.

Let’s plant, grow, and harvest something beautiful — together.